Enhancing and
deepening deliciousness
Deliciousness Technology
< Table of Contents >
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The pursuit of deliciousness without compromise has been in our DNA since our company was established. -
Continually refining Deliciousness Technology through advanced bioscience and fine chemical technologies derived from amino acids research -
Deliciousness Technology: Realizing an unrivaled level of deliciousness -
Meeting consumer needs with new approaches that add value to deliciousness -
Deliciousness Technology: Contributing to the well-being of people worldwide
The pursuit of
deliciousness without
compromise has been in
our DNA since our
company was established.
Over 100 years ago, after discovering the umami ingredient glutamate in kelp broth, the 逋⑩噥粗芢熱 pioneered a process for manufacturing AJI-NO-MOTO簧, the worlds first umami seasoning. Ever since, we have been guided by the uncompromising pursuit of deliciousness. For example, by analyzing the taste and aroma profile of freshly shaved dried bonito flakes, a staple of traditional Japanese cooking, we continue to improve the quality of our flavor seasoning HONDASHI簧, even over fifty years after it was first launched. This commitment is expressed in our founding philosophy, Eat Well, Live Well. Thats why we say the pursuit of deliciousness is in our DNA.
Continually refining Deliciousness Technology
through advanced bioscience and fine chemical
technologies derived from amino acids research
Today, with more health-conscious consumers than ever before, demand for solutions to food- and nutrition-related issues, such as nutritional imbalances and deficiencies, is growing. The 逋⑩噥粗芢熱 has developed advanced technologies such as bioscience and fine chemicals through amino acid research and their applications across many fields, including pharmaceutics and healthcare. Today, we continue to pursue deliciousness through sensory evaluation and recipe design of food products. We are applying Deliciousness Technologya fusion of advanced technologies developed through amino acid researchto meet growing consumer demand for functional foods and foods lower in sodium, sugar, and fatall without compromising taste.
Deliciousness Technology: Realizing an unrivaled level of deliciousness
That sensation of deliciousness we get from certain foods is a total sensory experience arising from our combined perception of aroma, taste, and texture. Using Deliciousness Technology, the 逋⑩噥粗芢熱 is developing processes that reproduce the complex sensation of deliciousness. Deliciousness Technology comprises four core technologies related to the evaluation, analysis, formulation, and production engineering of flavor profiles (see schematic). One of these core technologies is deliciousness analysis technology, which searches for, identifies, and adjusts key ingredient components of deliciousness by integrating advanced component analysis, olfactory and taste receptor analysis, and data science to control aroma, taste, and food texture. In addition, the 逋⑩噥粗芢熱s unique technologies for converting these ingredients into food materials and controlling food texture have enabled the 逋⑩噥粗芢熱 to achieve exceptional deliciousness in our products. We are also trying to improve packaging and production technologies for products made using our Deliciousness Technology.
Meeting consumer needs with new approaches that add value to deliciousness
Deliciousness Technologya collection of technologies developed by researchers in various fieldshas tremendous potential to meet new consumer demands by adding value to deliciousness. The 逋⑩噥粗芢熱 is constantly developing new approaches in response to changing consumer needs around health and wellness, sustainability, and smart cooking by leveraging Deliciousness Technology with the goal of balancing improved food functionality with deliciousness.
1. Deliciousness and health
We are working to solve various issues arising from the reduction of salt, fat, and sugar in foods. This includes developing materials that enhance the perception of saltiness in lower salt foods and improving the flavor of potassium chloride, a popular salt substitute. We are also working to improve the texture of dairy products when vegetable oils are substituted for fats and to develop materials that enhance richness.
2. Deliciousness and sustainability
We are also developing sustainable substitutes for widely used flavor enhancers such as meat, pepper, and garlic, as well as enzyme treatments that improve the flavor and texture of plant-based protein. We are also addressing resource conservation and food allergies by developing substitutes for milk and fish paste and further working to reduce food loss through technologies that extend the shelf life of bread and rice. By optimizing aroma, taste, and texture,Deliciousness Technology has a major role to play in solving these and other issues arising from the development of more sustainable foods.
3. Deliciousness and smart cooking*1
We are developing technologies for use with microwave ovens and other smart cooking practices to reproduce the authentic taste and texture of slow-cooked foods such as stewed meat. We are also developing food ingredients that respond to diverse consumer needs, including the growing consumer trend toward ethical consumption.*2
- *1. The 逋⑩噥粗芢熱 defines smart cooking as practices that make shopping for, preparing, cooking, and cleaning up after meals more convenient and enjoyable.
- *2. Consumer behavior that takes into consideration society, the environment, people, and local communities, including community revitalization and employment.
Deliciousness Technology: Contributing to the
well-being of people worldwide
Deliciousness Technologies is a collection of proprietary technologies and knowhow unique to the 逋⑩噥粗芢熱. In providing products and solutions that contribute to solving food and health issues, we are committed to our principle of Nutrition without Compromise. No matter how healthy a meal is, people will not continue eating it if it does not taste good. That is why we do not compromise on deliciousness. We provide foods that meet a variety of nutritional needs without sacrificing flavor, and Deliciousness Technology enables us to do this. The 逋⑩噥粗芢熱 is committed to contributing to the well-being of people worldwide by realizing new customer value around issues such as health, sustainability, and smart cookingall without compromising taste.
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